Under the winter theme 'Motion', 750 brands (47% from abroad) present their collections at the Fortezza da Basso, spread across the event’s five signature sections (Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, and I Go Out). Greeting visitors at the Fortezza is 'Ancient/New Site,' an installation by French architect Marc Leschelier, occupying 1,700 square metres of the central piazza with 18 monoliths measuring 5 metres high, 3 metres wide, and 9 metres deep.
Among the season’s key innovations is the new HiBeauty area, dedicated to niche perfumery; drawing on Pitti Fragranze’s expertise, it hosts a selection of 10 independent brands within the Futuro Maschile section. Also debuting is a strategic partnership between Pitti Immagine and Hyperscout, aimed at bringing AI-based matchmaking and profiling tools into the fair’s ecosystem from this edition onwards.
The Florentine fair features 43 new and returning names, including Save the Duck, Berwich, Bogner, Final Draft, Gabriel Stunz, Glenover, Hestra, Hippy Realisti, Inis Meáin Ireland, Jott, Mackie, Mallet, Santha, Snow Peak, Wyeth, Bareen, Alpe Piano, and Taakk. Notably, the Franco-German designer Gabriel Stunz, fresh from Paris Fashion Week, brings his eponymous brand, founded in 2011, to Florence with a collection inspired by Manon Lescaut. WP Lavori in Corso hosts, at the Fortezza, the official launch of the Baracuta Donna collection, while Roy Roger’s and Kappa unveil a co-lab ski suit that fuses denim DNA with technical innovation. For Schneiders Salzburg, the historic Austrian loden brand with 80 years of history, Pitti Uomo marks the first step in a global relaunch, driven by its new owner, the Biella-based entrepreneur Giovanni Schneider. Japanese sports giant Asics chooses the Fortezza to present its new Asics Walking model, reinterpreting the classic shoe with a technical sole.